Hi! I’m Watson Frogge. I work here at earthlife - trying to help get things up and running. We have been around over ten years now, longer than I’ve been here. Things are changing - our focus evolving.

Here at earthlife, we are aware there are a number of ways to help the environment – something I am very passionate about along with the rest of my family around the world. You can attack environmental issues with government policy, government incentives, and activism of various kinds. They are all good and serve a purpose. But that’s not what we are about here at earthlife. We think that a person’s buying and consumption habits will shift to more sustainable and environmentally friendly products and services when they are offered those things in an appealing and competitive fashion. While these types of products may not be the cheapest on the market, they will be competitive given the way they are produced and the other benefits they offer to the consumer.

So, it’s a simple philosophy. We try to provide information to educate you about relevant topics, keeping you informed about “green” product news that might be of interest to you; and trying to provide resources and information that can help you make informed and better decisions.

Please let us know what we can do differently or better to meet this goal and your needs.

Thanks, Watson